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Persona Development

A great customer experience is the cornerstone of a successful brand. At the heart is your contact center, where you receive thousands, or even millions of calls a month. This is where your customers touch your business. But, do your self-services applications also offer enhanced customer experience to your callers?

Persona Development ensures your communication with customers conveys the correct information, builds confidence – as well as brand recognition, and persuades the use of automated services for future transactions. Walsh Media’s Persona Development is an effective and achievable common sense solution. Our straightforward process helps define the right voice characteristics for your contact center environment. From discovery through voice talent approval, your Project Manager guides you step by step to the persona and voice that best conveys your image.

Walsh Media will create a persona that will enhance the customer experience across all lines, shaping the way the world hears you.

  • Review your project scope and details, existing designs, marketing materials and existing telecom applications
  • Conduct discovery through an uncomplicated process and understand your applications, brand and the image applications should project
  • Create the persona and develop corresponding documentation, scripts, and audio demonstrations
  • Provide audio demonstrations for review and voice talent selection
  • Evaluate persona feedback for final adjustments
  • Offer design and script recommendations to ensure a strong and consistent persona presence for both current and future projects
  • Provide skilled voice coaching and expert audio production for consistency in persona, sound and quality.
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