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The language barrier

April 6, 2011

Common Sense Tip of the Day:

What percentage of your clients or callers speak something other than English as their first language? Thanks to the internet, everyone with a website has gone international, and if you don’t have an ear to these unique needs, opportunity could fly right by. Studies have shown that callers are more likely to use self service apps when they’re presented in their native tongue. So, review some demographics to learn more about your callers and meet their needs. And remember, Spanish is not just Spanish, French is not simply French, and Chinese is not a simple language. It’s important to know where the caller’s language preference originates from, lest you be speaking Cantonese where it should be Mandarin. Your Project Manager will work with you to make sure we understand who your customers are and get you the right dialect and regional speakers for your application! We’d be happy to discuss your concerns! Contact us at or 1-800-454-6453.



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