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Breaking the rules of business

August 11, 2010

Common Sense Tip of the Day:

If business rules are ruling your self-service applications, the customer experience is probably suffering.  Let’s use your website as an example.  Your website is an expensive investment and to recoup and market that investment, business rules often dictate the web address must be included at every opportunity.  But consider that the caller likely looked up a telephone number on your website…then think about the information callers most frequently access when they use a particular self-service application…then think about breaking a rule.  We’d be happy to discuss your objectives! You can reach us at or 1-800-454-6453.
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